Virtual Assistant (Ops & Marketing)
ROLE SUMMARY
ABOUT THE COMPANY
Phoenix Formula helps professionals who feel stuck in their careers gain clarity, confidence, and traction in the job market. Using a mix of AI tools, research-backed strategies, and personalized support, Phoenix Formula empowers job seekers to land roles that align with their goals. The company focuses on career branding, targeted networking, and interview preparation, creating a highly personalized and effective experience for its clients. As the company transitions from a solopreneur model to a growing business, it remains committed to delivering high-touch services while integrating smart systems to scale.
ABOUT THE ROLE
Phoenix Formula is expanding, and this role is a key part of that growth. The Virtual Assistant will support day-to-day business operations across content, client success, marketing, and technical coordination. Rather than leading strategy, this role is about executing high-quality work based on clear instructions, templates, and existing systems. From formatting reports to supporting client-facing programs and handling light website updates, the VA will help bring ideas to life efficiently and professionally.
This is an exciting opportunity for someone who wants to grow alongside a dynamic founder and contribute meaningfully to a purpose-driven business.
This position is perfect for someone who:
✅ Learns quickly and enjoys figuring things out using tools, prompts, and resources.
✅ Is comfortable working with content templates and refining AI-generated drafts.
✅ Has an eye for formatting and likes making things look clean and professional.
✅ Can follow direction but also takes initiative to troubleshoot and find solutions.
✅ Feels confident navigating platforms like Wix, Canva, and Flodesk (or is eager to learn).
✅ Is curious, collaborative, and invested in helping others succeed.
ROLE RESPONSIBILITIES
CONTENT EXECUTION & FORMATTING
Supporting the execution of content across multiple formats and platforms based on strategy, context, and templates provided.
- Draft email newsletters and nurture sequences using existing templates and themes.
- Edit and refine AI-generated content (e.g., from ChatGPT) to match Phoenix Formula’s tone.
- Format and finalize presentations and workbooks based on provided slide content.
- Repurpose past content (social posts, emails, video transcripts) into new formats.
- Support creation of lead magnets or simple landing page content when needed.
CLIENT DELIVERABLES & PROGRAM SUPPORT
Helping fulfill client-facing deliverables and providing support across programs.
- Use AI to generate client reports based on transcripts, Ikigai assessments, and structured inputs.
- Format insights and recommendations into professional, branded templates.
- Personalize deliverables using client-specific language and themes drawn from transcripts or assessments.
- Maintain accurate records of client progress and interactions across Christine’s programs.
- Support execution of masterclasses and events, including managing automation tools and communication flows.
- Coordinate logistics and backend support across client touchpoints and service offerings.
WEBSITE & TECH PLATFORM SUPPORT
Carrying out simple platform tasks and resolving small technical issues.
- Make minor updates to the Wix website, such as adding popups, buttons, or sections.
- Troubleshoot functionality issues using AI and support documentation.
- Coordinate platform connections between tools like Flodesk, Zoom, and booking systems.
- Assist in creating basic landing pages or updating links/content across platforms.
MARKETING AUTOMATION & EMAIL SEQUENCING
Assisting with the setup, scheduling, and monitoring of marketing communications.
- Load and schedule email sequences in Flodesk.
- Draft emails that align with nurture campaigns, masterclasses, and launch events.
- Track open and click-through rates and provide simple performance summaries.
- Make light copy tweaks or timing adjustments to improve sequence effectiveness.
PROSPECT OUTREACH & LEAD NURTURING
Helping build and nurture relationships with leads in a personalized, human way.
- Review LinkedIn profiles and craft thoughtful, relevant messages to potential leads.
- Engage prospects with conversational outreach, rather than templated DMs.
- Invite leads to join masterclasses, communities, or email lists based on the strategy provided.
- Collaborate with Christine to test different outreach messages and monitor which ones resonate.
- Contribute ideas to help improve how Phoenix Formula connects with and nurtures its audience.
GENERAL ADMIN & PROJECT ASSISTANCE
Ensuring operations run smoothly by keeping things organized and up to date.
- Maintain digital files and templates.
- Document recurring tasks and workflows for future use.
- Help manage calendars, inboxes, or reminders during peak project times.
Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.
ROLE QUALIFICATIONS
REQUIRED QUALIFICATIONS
- Previous experience as a virtual assistant or executive assistant.
- Ability to write clearly, concisely, and in a warm, conversational tone.
- Strong attention to detail, especially in formatting and proofreading.
- Excellent organizational skills with the ability to manage multiple tasks and keep information well-structured.
- Comfortable using tools like Canva, Wix, Flodesk, and Google Workspace.
- Experience drafting or editing email content, newsletters, or social posts.
- Ability to follow templates and brand voice guides.
- Skilled at using AI tools (e.g., ChatGPT) to draft, edit, and refine content.
- Strong research and problem-solving abilities.
- Self-starter who is comfortable asking clarifying questions.
- Must have own webcam, microphone, and computer (relevant software and subscriptions provided).
- Excellent English verbal and written language proficiency (C2 on CEFR Scale).
- Access to a quiet work area at home with reliable internet (50 Mbps or more).
PREFERRED ("NICE-TO-HAVE") QUALIFICATIONS
- Familiarity with LinkedIn outreach or light lead generation.
- Experience formatting digital workbooks or slide decks.
- Prior experience using AI tools to support marketing or client service.
- Basic understanding of email performance metrics and what they mean.
- Comfort using productivity and task management tools (e.g., Notion, Trello, Asana).
ROLE SPECIFICATIONS
- Base Salary: Q10,000 base salary.
-
Role type: Full-time.
- Location: Guatemala (Remote - Work from home).
- Schedule: Monday to Friday: 8:00 AM - 5:00 PM MST (AZ time).
RECRUITING PROCESS
- Application / Screening: When you apply for this position, we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the position. In addition, we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.
- Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.
- Skills Assessment Interview: This is a 60 min - 90 min conversation where we further test your skills, learn about your previous working experiences, and evaluate culture fit to the role and company.
- Hiring Manager Final Interview: This is a 30 min - 60 min conversation with the position’s Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.
The entire process usually takes anywhere between 2-4 weeks to complete depending on the seniority of the position.
CONTACT US
If you have any questions or run into any complications while submitting your application, please reach out to:
carlos.escobar@trymeteor.com
- Department
- Virtual Assistance
- Locations
- Guatemala City
- Remote status
- Fully Remote
- Monthly salary
- GTQ9,000
- Employment type
- Full-time
Virtual Assistant (Ops & Marketing)
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